5A5 Steak Lounge is a modern take on your traditional steakhouse. All the brand design need to have the traditional signs, such as the bull horns.
The name 5A5 is derived from the five senses - Sight, Sound, Smell, Taste, and Touch. The advertise need to express the five senses.
A top sensory experience when indulging in the highest grade A5 Japanese Wagyu. All the designs are simple and modern to young people.
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CHAPTER
IDENTITY DESIGN
Logo Sketch
Brand Guidelines: Logo
Our logo in full form. It has been carefully crafted, and should be used with consideration throughout our whole design system.
Brand Guidelines: Monogram
Our monogram comes from our logo. It is a unique form and can be used to represent the brand when a symbol is needed within the design.
Brand Guidelines: Construction Details
The clear space around the wordmark is defined by the “5”. This clear space allows for ample breathing room and should always be accounted for in any layout.
Brand Guidelines: Clear Space
LOGO
Monogram
The clear space around the wordmark is defined by the “5”. This clear space allows for ample breathing room and should always be accounted for in any layout.
Brand Guidelines: DO
Always maintain the integrity of the logo by using purposeful placement with high contrast to the background.
Brand Guidelines: DON'T
Compromise legibility by using the logo with vibrant colors, using the logo with low contrast, backgrounds placing the logo over busy backgrounds, changing it’s original construction.
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