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A bit about Li
Product/UX Designer.
Based in San Francisco, CA
A multidisciplinary Product/UX Designer and U.S. Navy Reservist, passionate and dedicated to create intuitive, meaningful, and mission-driven digital experiences.
My Values
These values guide my decisions, shape my process, and influence every project I work on. Core beliefs that drive my design approach and professional mindset.
User-focused
I prioritize user-centered design, ensuring intuitive, accessible, and delightful digital experiences for everyone.
Simplicity
Straightforward and intuitive designs that deeply connect with users, leaving a memorable and positive experience.
Mission-driven
I design with purpose, drawing on my background in the military and government to create thoughtful solutions that support people, strengthen missions, and deliver meaningful impact.
Collaboration
My military background taught me to communicate clearly, build trust, and collaborate effectively across diverse, cross-functional teams.
My Experience
My professional path in design and product development. Experience built through collaboration, challenges, and results
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U.S. Navy Reservist
2019 – Present
U.S. Navy service spanning public affairs and digital experience design, submarine force protection, and expeditionary logistics, grounded in mission readiness, teamwork, and disciplined execution.
Digital Experience & Content Designer
2024 – 2026
Designed accessible digital experiences and content across military and county government environments, building a strong understanding of public-sector operations, stakeholder needs, and formal review processes.
Product/UX Designer
2019 – 2023
Applied my Product and UX design expertise in the private sector, transforming complex business needs into intuitive, impactful, and user-centered digital experiences.
Production Manager
2011 – 2015
Designed and delivered cross-platform experiences for 300+ programs across web, social media, video, and live broadcast, contributing to a 27% increase in online viewership.
TOOLS & TECHNICAL SKILLS
Design & Prototyping
Figma, FigJam, Sketch, Adobe Creative Suite, wireframes, high-fidelitymockups, interactive prototypes, dashboards, data visualization, responsivedesign, storyboarding
Product Delivery
Interviews,personas, usability studies, A/B testing, task flows, journey maps, informationarchitecture, design systems, Agile ceremonies, backlog refinement, designdocumentation, stakeholder presentations
Technical Collaboration
HTML5, CSS3,JavaScript, engineering handoff, implementation support, Microsoft Office,content management, Premiere Pro, Lightroom